At best estimate, roughly 100bn messages are sent via WhatsApp every single day (Connell, 2025). The popular messaging app has become interwoven into everyday life for the majority of smartphone users – everyday examples include work group chats, a way to keep up with extended family – teachers even use it to communicate with students and parents.
With the extreme popularity and adoption of WhatsApp in mind we’ve developed AppFree – a cutting-edge, WhatsApp-enabled parcel platform – designed to simplify and optimize the entire parcel management process.
How Does AppFree Work?
Traditional parcel sending methods often involve cumbersome and inconvenient procedures, from navigating complex processes or downloading app after app to facilitate the send or return. AppFree eliminates these hurdles, offering a seamless, user-friendly experience directly through WhatsApp.
Customers initiate a conversation with our intelligent AppFree AI advisor, who guides them through the process. Users provide the necessary details, and in return, receive either a QR code or a printable label. This streamlined approach eliminates the need for additional apps or complicated paperwork.
Once the parcel is prepared, customers can conveniently drop it off at a locker bank, a designated drop-off point, or arrange for a collection from their doorstep. AppFree empowers users with flexibility and control over their shipping experience.
What’s more, AppFree isn’t just tethered to WhatsApp – with this omnichannel solution other messaging app integrations are available too!
Simplifying the Returns Process
AppFree’s use isn’t limited to simply sending parcels – with parcel returns at an all-time-high (Post and Parcel; Whistl, 2024) this dictates a need to find the most efficient way to send them too.
Despite the high-frequency of returns in everyday shopping processes they can often be a source of frustration for both the returner and the returnee. This is where AppFree comes in!
Customers initiate a return through WhatsApp, where our AI advisor assists them through a few quick validation steps. They can again then choose between a QR code or a printable label, offering the same convenience as parcel sending.
This all-inclusive approach removes the common pain points associated with returns, such as downloading multiple apps or navigating complex return policies. AppFree streamlines the process, ensuring a smooth and hassle-free experience for both customers and retailers.
AppFree Royal Mail Returns: Expanding Convenience
As per our recent announcement we have integrated with Royal Mail, the UK’s leading postal service. This partnership provides customers with access to Royal Mail’s extensive network of locations for returns – as well as the ability to use Royal Mail’s courier process to pick up parcels.
We’re very proud to have partnered with such a reputable postal company and look forward to delivering our service to Royal Mail’s clients.
AppFree Under the Microscope; Why Do We Need It?
AppFree is designed to make parcel management better for everyone. It aims to make things easier and more convenient for customers, which can lead to happier customers and stronger loyalty.
For businesses, AppFree can help save money by making processes smoother and reducing some of the tricky logistical challenges posed by returns processes. On this, AppFree also helps boost efficiency by automating and simplifying how parcels are handled, which means businesses can get more done. Spend less time on parcel handling and more time on the issues that matter to your business.
Furthermore the constant need to download apps to facilitate returns can become frustrating for the everyday customer. Why not use a trusted, familiar app that you use every single day as opposed to unfamiliar app downloads that take up space on your phone?
You can read more about our suite of innovative parcel sending and returns solutions here – if you’re interested in adopting them for your business, get in touch!
Reference List
Connell, A. (2025) 39 Top WhatsApp Statistics For 2025: Users, Revenue, And Growth. Available at: https://adamconnell.me/whatsapp-statistics/ (Accessed: February 28, 2025).
Parcel and Postal Technology International (2023) European peak parcel volumes to rise to 6.2 million in 2024, FedEx forecasts. Available at: https://www.parcelandpostaltechnologyinternational.com/news/parcels/european-peak-parcel-volumes-to-rise-to-6-2-million-in-2024-fedex-forecasts.html (Accessed: February 28, 2025).
Whistl (n.d.) Ecommerce Returns. Available at: https://www.whistl.co.uk/research/ecommerce-returns (Accessed: February 28, 2025).